Crunchy Cloud Chomps

Packaging, Illustration, Print

Client: Western Sydney University
Brief: To create packaging for a hypothetical artisan food product.
Clip Studio Paint, Adobe Photoshop, Adobe Illustrator

As part of a university assignment, I was asked to create packaging for a hypothetical artisan food product of my choosing. My chosen food was chocolate with a marshmallow centre which I called 'Crunchy Cloud Chomps'. I designed my packaging to reflect the title of the food, with the lid acting as a chomping mouth. I also included this playful element so the product would appeal to my younger target audience and turn the packaging from a boring old box to a more interactive and amusing experience. I created two mascots for the brand to be used on two variations of the packaging - Candice and Charlie.

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